With Vicky Lyons, Kathy Cruz, Sara Rabideau, Gilda Ongkeko, and Linda McCleland
Moderated by Sunni Scrivner

A positive relationship between shop owners and sales reps benefits both parties and can make the difference in finding and carrying products that lead to sales and success in your business. Join us for a panel discussion that brings both sides to the table as we share tips on how to build practical and mutually beneficial relationships.

This vital discussion brings together industry leaders to explore actionable and simple steps for cultivating a more inclusive environment for underserved and often unseen audiences. The ultimate goal is to forge strong, vibrant, and mutually beneficial business-to-customer relationships. Join us as we start this important conversation.