With Jayna Zweiman of Welcome Blanket

Craft is often described as personal, creative, or comforting, but it also has the power to shape how we show up for one another in public life. In this talk, Jayna Zweiman, co-founder of the Pussyhat Project and founder of the growing Welcome Blanket project, explores how the values embedded in handmade work—care, time, skill, and attention—can help build belonging at scale.

Through stories and images from large-scale participatory projects, Jayna shares how simple structures, clear values, and accessible entry points allow craft communities to invite participation, foster connection, and grow without losing heart. It invites craft leaders to see their shops, classrooms, and gatherings as places where belonging is not just felt, but actively made.