With Alanna Wilcox, Jonathan Shroyer, Theresa Benson, Andrea Jones, and Julie Roehm

Moderated by Michele Costa

AI is moving from novelty to necessity for craft retailers and brands. This panel will share insights and experiences with practical, real-world ways to use AI to improve customer service, strengthen marketing performance, and streamline merchandising/operations—while addressing responsible use and how to keep the ‘human magic’ in creative communities.