Jennifer Long of Sew A Story

In this session, Jennifer Long will teach shops how storytelling through fabric can turn into predictable, repeatable revenue. We’ll explore done-for-you programs: Block of the Month (BOMs), Doll of the Month (DOMs), panel-based clubs, and felt panel sew-alongs, that keep customers coming back regularly. Learn how themed projects, simple scheduling, clear supply lists, and community touchpoints create momentum, boost kit and notions sales, and build a purposeful culture customers love.  Shops will enjoy the done-for-you organization while customers love the cohesive programs and projects.  All shops in attendance will receive an exclusive bonus offer for Sew A Story programs.