This class is designed specifically for brick-and-mortar sewing machine dealers and quilt shops. You’ll learn a proven, repeatable blueprint for increasing profit on every machine sale while strengthening long-term customer relationships. Instead of relying on more foot traffic, we’ll focus on strategies that help you capture more value from the customers already walking through your doors.

Discover how to turn one-time sewing machine buyers into loyal, repeat customers through thoughtful add-on sales, education and service offerings, and an exceptional in-store experience. You’ll leave with practical tactics you can implement right away to boost revenue, improve margins, and build a thriving, relationship-driven retail business.