YouTube is constantly evolving—and so is the craft industry. This class bridges the gap between technical video know-how and creative business. Designed specifically for craft professionals, we’ll explore the latest YouTube features, including Shorts, Shopping, and community tools, and translate them into techniques that make sense for makers, retailers, and manufacturers. You’ll learn how to grow your audience, boost engagement, and showcase your creative expertise without getting lost in tech jargon. Through real examples from the craft world, you’ll leave equipped to run your channel with clarity, confidence, and creativity.