If you’ve ever looked at your sales and wondered, “I’m making money… so where is it going?” this session will finally make the mystery make sense. Independent Retail Coach Kathy Cruz shares the real $90K profit story that started with a single shift in clarity, then breaks down the common cash flow myths and hidden “profit killers” she sees in creative retail shops nationwide.

You’ll use a simple Profit Leak Analyzer worksheet to spot where money may be slipping away in your own shop. You’ll leave with a deeper understanding of why cash flow feels tight, where to look next, and one powerful first step toward healthier, more predictable finances.