Getting new customers takes time, effort, and money. That’s why your online shop should make the most of the customers you already have by encouraging repeat purchases and building long‑term relationships.

In this masterclass, you’ll learn how to increase customer lifetime value through smart, doable strategies. We’ll cover what happens after the first sale: from thoughtful post-purchase experiences to loyalty programs, subscriptions, memberships, and improvements to your customer experience.

You’ll also get familiar with a few key retention metrics, with clear guidance on how to track and improve them using tools available on Shopify and Shopify Plus. Whether you sell physical goods, digital products, or both, you’ll leave with practical retention tactics you can start using right away.