Video is one of the most effective ways to show your products, demonstrate techniques, and connect with customers, but editing often feels slow and complicated. In this hands-on session, you’ll learn a simple workflow that can dramatically reduce the time it takes to turn raw footage into useable content.

Bring your phone or tablet and practice editing along with the class. We’ll demonstrate using the free version of CapCut, but the workflows apply to any editing app. Whether you already use another program or are just getting started, you’ll learn practical habits and shortcuts that make editing faster, simpler, and far less intimidating.

In this session, artist and educator Lyric Kinard will demonstrate a straightforward workflow for recording and editing short business videos using accessible tools like CapCut, iMovie, and other beginner-friendly apps. Learn how to trim clips, clean up mistakes, add captions, and turn one recording into multiple pieces of content for social media.

You’ll leave with a practical approach that helps you create clear, engaging videos without expensive software or hours of editing.

Participants will learn how to:

• Record simple video clips that are easy to edit
• Quickly trim mistakes and clean up footage
• Add captions and simple graphics for social media
• Turn one video into multiple short clips for marketing
• Choose beginner-friendly editing tools that fit their workflow