Podcasting is a powerful way to stitch together stories, weave trust with your audience, and knit community around your work. In this engaging session, award-winning podcaster Lisa Woolfork introduces podcasting as a practical, accessible tool for business owners and creatives who want to build meaningful, lasting connections.

This beginner-friendly class covers what a podcast is, why audio works so well for relationship-building, and how format, length, and release cadence shape listener engagement. Participants will learn low-budget ways to get started—from basic equipment and simple editing tools to understanding how podcasts are woven into platforms like Apple Podcasts and Spotify through an RSS feed.

The session also explores how consistent audio storytelling helps knit trust over time, transforming listeners into a loyal, engaged audience. Attendees will leave with clarity, confidence, and a realistic path for stitching podcasting into their broader brand or business strategy.

Participants will also be eligible to win podcasting prizes, including equipment to help you get started.