The yarn industry consumer research will be presented by Benjamin Peterson of Berroco.

The quilt industry consumer research will be presented by Sarah Watts of Handi Quilter.

Large-scale consumer research is rare in the crafts industry, making this session a true standout. This year, we're bringing you two in-depth studies: one on the yarn market conducted by Berroco, and another on quilting from Handi Quilter. Discover how consumer behavior has evolved over the past year, from where shoppers are buying and how they're finding information, to who today's core craft consumer really is. Walk away with fresh insights and practical takeaways to better connect with, serve, and grow your customer base.