Big numbers don’t equal a big business. In this hands-on workshop, we’ll ditch the performative pressure and turn Instagram into a tool that actually supports your creative work. You’ll learn how to optimize your profile, tell a brand story people feel, plan content you’ll actually post, and create reels—no dancing required.

You’ll learn to:

• Optimize your profile (handle, photo, bio, link, highlights, pinned posts)

• Define your brand voice (3 brand words, ideal customer, story angles)

• Plan smart content (buckets, 80/20 give/sell, Know–Like–Trust path)

• Create posts that work (memes, carousels, reels, static posts)

• Make reels efficiently (b-roll, hooks, batching, captions, CTAs)

• Engage like a human (DMs, polls, replies, and authentic connection)

Come away with:

• An optimized bio + link and highlights plan

• 3 brand words + 4–6 content buckets

• A repeatable 1-week content calendar

• A draft reel built from b-roll footage