When it comes to email and SMS marketing, one size doesn’t fit all. The more thoughtfully you target your messaging, the more meaningful—and effective—your campaigns will be.

In this session, we’ll explore how to use targeting to connect with your customers at every stage of their relationship with your shop, using behavior-based automations, personalized segmentation, and well-planned content calendars. You'll also learn practical ways to gather the data you need for better targeting, including tools like ecommerce tracking, forms, quizzes, surveys, wishlists, and other app integrations.

This talk, with real-world examples and actionable tips, will help you fine-tune your approach to email and SMS marketing so you can build stronger customer relationships and more reliable revenue streams. Your instructors at Aeolidia are certified as Klaviyo Platinum Master Partners. While we’ll use Klaviyo to illustrate these concepts, the strategies shared can be used on other platforms and are designed to work for creative businesses like yours.