Want to make a big impact without a big budget? Join us as we explore smart, cost-effective marketing strategies tailored for shop owners. In this session, we’ll break down how to know your audience, understand your platform, align your resources, and minimize your budget while maximizing engagement. Whether you're focusing on email, social media, print media, or a combination, you'll walk away with actionable insights to grow your audience and drive sales—without overspending. Perfect for brick-and-mortar craft stores looking to make every marketing dollar count!

Moderator: Sunny Scrivner of Yarn in California

Speakers: Stacy West of Buttermilk Basin in Minnesota, Teresa Coenen of Stitchin’ Tree in Iowa, Sherry Mitchel of Mitchell Wool in Michigan, and Heather Swan of Yarncom in Missouri