Everyone needs press! From backlinks and SEO to building trust through physical publications, getting noticed and driving traffic to your store comes from press features! It’s time to take control of your public relations strategy and build lasting connections with the media.

In this session, you’ll learn how to create a targeted media list, craft compelling brand stories, and pitch with confidence to secure earned press. Discover actionable strategies to identify the right contacts, tailor your outreach, and respond to media opportunities effectively.

Networking with journalists and editors may take time, but when done right, it pays off in meaningful, mutually beneficial relationships. Whether you’re new to PR or ready to refine your approach, this class will provide you with tools and insights to get your brand noticed by the media and featured in top publications.