Name
Bridging the Gap: Connecting the Dots Between Your Marketing & Sales Data
Date & Time
Friday, May 9, 2025, 1:45 PM - 2:45 PM
Speakers
Dana Williams-Johnson, Yards of Happiness
Dana Williams-Johnson
Description

How can you tell if your marketing efforts are making a difference? In this session, you’ll learn specific techniques to track the return on investment of your marketing campaigns using your sales data. We’ll discuss the various metrics you can track and what to do with that data. You’ll leave this session with an analytics cheat sheet full of easy-to-understand definitions and insights into which metrics are most important to your business based on your goals.

Location Name
Room 13
Full Address
Donald E. Stephens Convention & Conference Center
5555 N River Rd
Rosemont, IL 60018
United States
Session Type
Business Classes