Email is almost always the most important marketing channel for ecommerce, and should account for 25-40% of your revenue. List growth is important because you control your email and SMS lists, unlike social media and search engines where you are subject to changing algorithms.

In this class, we will focus on the most essential advanced techniques such as using automated flows to target different stages of the customer journey, using segmentation to have more personalized conversations at scale, and the importance of getting started with SMS.

Aeolidia is certified as a Klaviyo Platinum Master Partner. We use Klaviyo as an example, but the concepts we teach can be used on other providers that have ecommerce integrations.