Effective email marketing is critical to the long-term health of any online business – learn how to build an engaging, fun, and creative newsletter strategy that converts to consistent sales! Own your own marketing channels and get direct access to your customers outside the whims of social media algorithms. Using Closet Core Patterns + Core Fabrics as case studies, I'll teach you how to build and grow an engaged list, how to create campaign newsletters and recurring email flows that are a pleasure to read (and encourage people to buy!), along with sharing my insights on how we get open rates over 60% and earn more than 50% of our revenue a year from email alone.