Don’t miss this exclusive opportunity to gain valuable insights into the quilting and yarn industries at h+h americas. Presented by two of the industry’s leading experts, this keynote session will delve into the latest consumer research and reveal key trends shaping the future of crafting.

Quilt Industry Consumer Research Presentation: Presented by Mark Hyland, CEO of Handi Quilter

Discover the latest insights from the Quilting Trends 2025 survey, the most comprehensive research study in the quilting industry. With over 2 million quilters surveyed annually across North America, this session uncovers the profile of today’s quilter, their purchasing habits, and their preferred sources for learning new skills. Gain an understanding of how the quilting industry is evolving and compare this year’s findings to historical trends, giving you the tools to navigate the future with confidence.

Yarn Industry Consumer Research Presentation: Presented by Jan Hurwitz, General Manager of Berroco, Inc. and Vice President of Premier Needle Arts

Dive into the details of the Yarn Trends study, a pivotal research initiative exploring the demographics and buying behaviors of yarn enthusiasts. Jan Hurwitz will share the latest findings, including the size of the yarn industry, the habits of the modern yarn consumer, and the platforms they use to discover new products and hone their skills. This data-driven session is a must for anyone looking to understand and capitalize on emerging trends in the yarn sector.

Why Attend?

• Gain exclusive research insights into two major crafting industries.

• Learn from industry leaders who are driving innovation and growth.

• Equip yourself with knowledge to anticipate and adapt to consumer trends.

Whether you’re a retailer, supplier, designer, or educator, this keynote session will provide the tools and data you need to thrive in an ever-evolving market. Be prepared to leave inspired, informed, and ready to craft the future of your business.