Speakers: Seth Norwood and Josh Sutherland

The average quilter owns four sewing machines. Crochet content has pulled billions of views on TikTok. And one new customer a week is the difference between a shop that's growing and one that's shrinking. Josh Sutherland, a partner at Sew & Vac Media, which has marketed for independent sewing, quilting, and fabric shops since 2017, counts down the 12 numbers that matter most heading into 2027: who your next customer is, where they're scrolling, what they're worth, and what growing shops do differently. Real industry research plus real numbers from the ad accounts of shops like yours.