Designing your own fabric line is a dream for many quilters, but how does it actually happen? In this panel discussion, seasoned fabric designers pull back the curtain on how these deals really come together: building a portfolio that gets noticed, growing an audience that publishers want to reach, and pitching yourself as a designer worth investing in.

They'll also cover what comes after the deal — how to design fabric that genuinely sells in shops, and how to be the kind of collaborator that fabric companies want to work with again.