You've made it to the trade show, now what? In this panel discussion, seasoned shop owners who've walked the floor of trade shows for years share their playbook for making the most of every minute here. They'll cover how to set a buying budget, prioritize meetings, and stay open to new products and brands you might be discovering for the first time.

They'll also share how to follow up after the show ends, so the connections and orders you make here turn into the strongest possible return on your investment.