When you have a business, people need to know what you sell. To get customers and keep getting new ones, you have to continually add people to your email list. Growing that list is one of the most common weak spots for craft businesses, but it doesn't have to be complicated. In this session, Elizabeth Chappell walks through how to create a freebie, or opt-in, that attracts the right people and turns casual followers into buyers. You'll leave with a concrete, actionable framework you can apply to any craft product, whether you sell patterns, kits, or finished goods.