Christy Burcham, Vice President of Education and Training
Ron Steinbacher, Key Accounts Manager
BERNINA of America

Hosting educational but sales focused events are a great way to increase revenue. Join Christy and Ron as they review the opportunity for shop owners, designers, companies, and dealers. The first half of the lecture will cover an overview of eventing. Shop owners will learn key points on finding an event, planning, targeting their audiences, bundling, and hosting their event to generate sales. Then the lecture will talk about how designers and creatives can create and market events to shop owners to drive sales for their products and more. Finally, we’ll cover the events that BERNINA offers to drive sales in your store, averaging thousands of dollars of revenue per attendee!