Craft supplies aren't always easy to sell with Shopify's standard software, apps, and themes. You may have many product options (colors, weights, quarter-yard increments). With many SKUs and their variants, it can be a challenge to create a shopping experience that allows customers to easily find what they're looking for.

When you add in things such as selling patterns, kits, and bundles, it can get overwhelming. Many craft stores also offer in-person workshops and events. Managing class calendars and communication with students require you to go beyond Shopify's native functionality. Another challenge is how to effectively communicate to both your local and internet customers. Once you've moved past the basics of getting set up with ecommerce, learn some advanced techniques to create a customer-friendly and compelling craft shop with Shopify.

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