Intentional, strategic, and memorable brand design helps you delight retail and wholesale customers, stand out in a crowd, and create effective marketing campaigns. This class aims to prepare you for each stage of developing your brand, from new businesses to established businesses that need a refreshed look. We'll cover:

• The basics of brand strategy
• What makes an effective logo
• What graphic elements you need
• How to evaluate your current brand
• When to hire and how to choose a designer
• How to work successfully with a designer

Branding is a big deal! All your marketing and selling efforts get easier when you have a strong brand foundation. Make sure you're informed before taking your next step with your brand.

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