A solid mailing list and a great newsletter are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow, you need a way to reach your customers directly and get the word out about the fabulous products and services you offer. And your email newsletter is one of the best ways to measure ROI (return on investment) – you can measure sales generated from each send. If you’re still not sure about newsletters, let us help guide you through how to start your own and why they matter!