"Going Live" on Facebook, Instagram, and other social media platforms is now an expected part of promoting your business. It conveys an authenticity for your brand and familiarity with your customers, followers, and community that's invaluable. It can also be a little daunting. In this lecture, Vickie will share 5 tips that I've learned about live streaming for business from her time promoting TV shows like DIY's Knitty Gritty, PBS' Kntting Daily, and YouTube's The Knit Show, and from her series, Ask Me Monday, the longest-running yarn-craft Facebook Live show.