Big numbers don’t equal a big business. In this hands-on workshop, we’ll ditch the performative pressure and turn Instagram into a tool that actually supports your creative work. You’ll learn how to optimize your profile, tell a brand story people feel, plan content you’ll actually post, and create reels no dancing required.

You’ll learn to:

• Optimize your profile (handle, photo, bio, link, highlights, pinned posts)
• Define your brand voice (3 brand words, ideal customer, story angles)
• Plan smart content (buckets, 80/20 give/sell, Know–Like–Trust path)
• Create posts that work (memes, carousels, reels, static posts)
• Make reels efficiently (b-roll, hooks, batching, captions, CTAs)
• Engage like a human (DMs, polls, replies, and authentic connection) Hands-On Outcomes:
• An optimized bio + link and highlights plan
• 3 brand words + 4–6 content buckets
• A repeatable 1-week content calendar
• A draft reel built from b-roll footage

Who It’s For: Makers, artists, and creative small business owners who want Instagram to feel like an opportunity, not an obligation. 

Materials to Bring: Laptop or phone with Instagram app and a few photos or short videos for practice